Nina & Co is a unique marketing agency which operates as a collective of small businesses and individuals, each highly experienced in their specific marketing specialism; managed and co-ordinated by an award-winning marketing consultancy. This results in our clients getting director-level specialist skills and benefitting from a truly personal and professional service. We have unrivalled expertise working with students’ unions and their institutions on all aspects of marketing from research and insight to concept creation, and capital projects. Every member of our team is a passionate food & drink and student specialist. We absolutely love these sectors.

Nina Musgrave has over 30 years of senior commercial experience across the leisure and hospitality sector. Before setting up her own agency Nina & Co. in 2011, Nina held numerous director level marketing and catering development positions. Nina is entrepreneurial, enthusiastic, flexible, and is totally passionate about all aspects of food and drink marketing, and her particular strengths lie in brand and concept development, research and insight of the student community, interpreting and bringing to life new market trends, capital development projects and all things operational that can deliver results. She has proven skills in group facilitation and research and has extensive experience of this in the students’ union sector with trustees, managers, and staff.

Greenhouse and Nina & Co. have collaborated on numerous assignments over several years. Our considerable and unparalleled input into strategic development within the sector, and the ability to work effectively within a students’ organisation/charity setting, includes:

• Relevant experience in working with over 80 students’ unions and associations in England, Scotland, Wales and Northern Ireland over the last decade, involving interactions with officers, senior managers, external and student trustees, students, staff, and senior executives across institutions which have required insight, tact and the ability to respond to a wide diversity of perspectives and challenges, and understanding the differences across campuses.

• Commercial and strategic organisational reviews of the business development functions of a variety of charities such as The Scout Association, and the National Association for Voluntary & Community Action. We also assist smaller charitable organisations such as Suffolk Community Transport and BYHP (Banbury Young Homelessness Project) in business development and accessing fundraising opportunities.

• Successful collaboration on a variety of assignments with students’ unions, including major building developments, campus food and beverage services, assessment of potential commercial enterprises, and comprehensive commercial reviews. Our proven techniques combining semi-structured meetings, in-depth research, rigorous assessment of documentation, and up to date knowledge of key sectors, consistently meet demanding expectations, with every assignment conducted to date achieving the deadlines, some very tight, set by clients.

• Numerous positive interventions and diagnostics dealing with strategic and organisational development within students’ unions and associations across the UK.

• Quality assurance forms a fundamental part of our approach, the post-assignments feedback from clients is highly positive, and we are regularly requested to conduct further assignments.

• Jan has been an external trustee of the University of Manchester Students’ Union for six years and is keenly aware of a variety of the strategic challenges within the sector, while Nina is the Chair and director at Oxford SU’s commercial arm OSSL.

• Our experience in organisational and business development spans over 30 years across several sectors, with consistently improved performance being a feature.